Yiri Bu Jian is a personal care brand deeply rooted in Eastern traditional culture, advocating for Oriental technology-driven personal care to lead global lifestyle trends. The brand name "一日不见" (Yiri Bu Jian) embodies Eastern aesthetics and conveys a subtle message of daily nourishment and care in personal wellness.

Throughout our collaboration, we continuously explored ways to merge Eastern heritage with modernity. Drawing inspiration from the sunrise that welcomes a fresh new day, we deconstructed, reassembled, and reimagined the Chinese characters in the brand name to create a symbolic representation of the sun rising over the horizon. This imagery reflects the brand’s commitment to renewal, vitality, and contemporary elegance.

For the brand’s visual identity, we extended the "sea sunrise" concept, incorporating a simple yet profound design—a horizontal line and a circle—gradually emerging in an ink-wash effect. The result is a minimalist yet deeply meditative aesthetic, evoking the serenity and balance of Eastern philosophy.

Award

MDA Macau Design Award

The new product "Snow Reflects the Kunlun Mountains (meaning: the sun shines on the snow-covered Kunlun Mountains)" combines cultural significance with modern craftsmanship. Therefore, in the package design, we emphasized the key elements of "sun" and "Kunlun Mountain", which is regarded as the ancestor of all mountains and the source of culture in China, and is the spiritual totem of the Chinese people. As a scenic mapping of the brand logo, a luminous (laser process) sun illuminates the Kunlun Mountains and the horizon, reflecting the meaning of oriental culture with modern technology. More crucially, we created a real Kunlun Mountain as a base, fixing the product in the middle of the silver mountain. The silver snow-covered Kunlun Mountain, arching and shaping the spiritual pillar of the Orient, is simple yet full of surprises.