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  • Ulucky

    Logo Design

    VI Design

    Gift Box Packaging Design

    Art Direction

    UI Style Design

    "Women's mission seems to come with an extra layer, one that involves growth, family, and the body." Ulucky is dedicated to providing solutions for women's uterine health, specializing in products designed for this purpose. With a scientific and professional approach, Ulucky offers multiple forms of healing, radiating the beauty of health.

    We continue the brand’s design elements, with the logo graphic derived from the brand name “Ulucky”. It features an abstract representation of a four-leaf clover, a symbol of luck, while incorporating the infinity symbol "∞," which signifies boundless possibilities. The overall design is symmetrically combined, evoking a sense of lightness and movement, like a flowing ribbon. This design concept aligns with Ulucky's commitment to caring for and nurturing women's health, creating a clearer and more impactful brand identity for Ulucky's uterine health products.

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  • 色彩是 Ulucky 品牌升级的重要组成,我们为 Ulucky 重新定义了品牌调色板,在紫色系的基础上,扩展出更丰富的女性情感色,点缀的亮橙色让整个色彩层次更上一层楼。尤其在广告媒体和多媒体载体中,多元的渐变调和让品牌更具吸引力。

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  • 在全新的产品包装中,我们选择了更环保的纸浆材质,圆润柔和的通体造型,采用天然植物染色,在设计思考上与品牌女性、环保、关怀的理念相辅相成。在正面我们将女性的身体曲线抽象化,在原本单调的纸浆盒上形成两层凸起,为包装增添了一丝感性。与凸起相契合的封套将丝带的辅助图形融入其中,带来更具仪式感的开盒体验。

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