Trend Life Show is an exhibition brand focused on post-pandemic lifestyle trends. It covers a broad range of aspects, including fashion, food, housing, transportation, beauty, health, entertainment, and arts. The challenge was to create an artistic expression that can succinctly encapsulate this wide variety of information.

We revisited the essence of trends, and in the Chinese context, "潮流" (trendy) carries a dual meaning. Originally, it refers to the movement of water caused by tides, symbolizing the ebb and flow of life itself. Furthermore, quotes by Coco Chanel and YSL on the cyclical nature of trends sparked our deeper reflection on the concept of trends. We translated this relationship into the logo and key visual, with the arrangement of words naturally forming the logo and visual elements.

Using pure geometric shapes and a vibrant color system, the design creates a rich and dynamic visual experience that represents the complexity and omnipresence of trends. This approach encapsulates the constant evolution and ever-present nature of trends, offering a compelling visual representation for the brand.