PETRUS was established in 2008 as a professional Western kitchen appliance brand. After 16 years of development, it has become one of the industry’s leading brands. The brand primarily focuses on two product categories: coffee and baking, including coffee machines, ovens, bread makers, and kitchen machines.

Based on deep insights into future strategic positioning and industry development needs, PETRUS has undergone a complete brand image upgrade. This transformation translates the brand's intangible industry-leading position into a perceivable, consumer-friendly brand identity. Using high-end, modern, and fashionable design language, the new visual identity injects fresh energy into the brand, showcasing its craftsmanship and conveying a simple and elegant lifestyle. The meticulously crafted product designs complement modern home décor, making every cooking moment a perfect blend of art and technology.

This upgrade introduces a highly recognizable super symbol for PETRUS. The symbol is derived from the combination of the letters "P" and "T" in PETRUS, which is derived from the Latin word meaning "rock-solid." The symbol’s basic quadrilateral shape, resembling jade and rock, is assembled in a way that evokes stacked rocks or building blocks, representing PETRUS appliances enhancing beautiful living.

In terms of typography, the new design eliminates the unnecessary ornamental elements from the previous font, focusing on practicality and efficiency. While pursuing a modern feel, the new font integrates the characteristics of the super symbol, emphasizing simplicity and effectiveness.