Moido is a vibrant lifestyle appliance brand. To embrace a new market transformation, we updated its brand concept to "The Fairy Tale World of Home," aiming to offer consumers a more unique lifestyle experience.
In terms of design, we drew inspiration from various elements of fairy tales, such as castles, crowns, and walls, synthesizing these impressions into a unique diamond-shaped symbol. This symbol became the foundation for Moido's distinct Latin character system, allowing the brand to effectively convey its visual identity. Combined with supporting graphics, the design ensures clear and impactful visual communication, creating Moido's unique "fairy tale life" atmosphere.
Award
A' Design Award (Italy) - Runner up
