Mel Bluetooth Speaker

Melting Family is CENSI's self-developed IP brand, and its first product, the Mel Bluetooth Speaker, centers around the main character, Mel, paired with a transparent helmet accessory sold together.

Given the importance of offline boutique stores in their sales channels, the concept of “packaging as a display stand” became a key consideration.

We drew inspiration from the transparent helmet accessory and expanded the design into a spaceship concept. The packaging simulates a complete spaceship structure to carry the product. When the lid is opened, the supporting elements create a space-like backdrop, while the flat part serves as a display platform. This approach strengthens the interaction between the packaging and the product, turning the unboxing experience into an immersive and interactive display, enhancing the overall product presentation.