Fancy Poupée is a brand new and professional pet lifestyle brand that helps pets lead better lives through scientifically rigorous product design. As they are in a growth phase, it is essential for their audience to better recognize and remember the brand. However, the lengthy names in minor languages were hindering brand communication.
To address this, we simplified the approach by extracting the initials "FP" and transforming them into a graphic. A strong symbol was created based on a grid, which is simple yet allows the audience to recognize and connect with the brand through the abbreviation.
We also established an independent grid system for "FP". With this system, we can achieve a well-organized visual presentation, where the grids form a rigorous and expandable system. This visually demonstrates the trustworthy nature of the new brand.
Awards
Red Dot Design Award (Germany) – Winner
IDA International Design Award (USA) - Gold
IDA International Design Award (USA) - Silver
IDA International Design Award (USA) - Official Selection
China Star Design Award - Silver
Golden Reed Design Award - Finalist
