Forbot

Forbot is a technology-based company rooted in China with a global perspective. The brand's Chinese name carries cultural significance, symbolizing the collision between traditional culture and modern technology.

The character "福" (Fu) represents the most fundamental wish of Chinese people—family, or "completeness." The "示" radical symbolizes the Chinese people's prayer for this completeness. "Five blessings come to the door" is a well-known idiom, and the "five blessings" in Chinese culture represent perfection: longevity (寿比南山), wealth (恭喜发财), health (健康安宁), morality (品德高尚), and a successful beginning and end (善始善终). However, life is not always perfect, and there are inevitable imperfections. Therefore, we aim to abstract and brand "福" (Fu) to reflect the concept of "five blessings," represented by five circles. One of the circles is imperfect, symbolizing the imperfections in life. This concept is integrated into the brand logo, conveying the brand's philosophy and its understanding of culture.

Additionally, we incorporate multimedia dynamic expressions to make the perfect circle occasionally transform into an ellipse. This brings more diversity to the visual expression of the brand while flexibly representing the concept of "imperfection" using modern techniques.

Awards

Germany iF Design Award - Winner

HiiiBrand Award - Communication Design Award

HiiiBrand Award - Brand Award

Featured in Creative Presentation 9 Yearbook

China Star Design Award - Excellence Award

Golden Reed Design Award - Finalist