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  • Félicette Pet Toy Series

    Illustration Design
    Mascot Design
    Industrial Design
    Art Direction

    Pet toys serve not only as a source of entertainment for pets but also as a social tool for pet owners, whether through social media interactions or offline gatherings. Beyond their functional purpose, pet toys cater to a growing emotional and social demand.

    Since pets primarily interact with toys using their mouths, we drew inspiration from the themes of “food” and “puns” to create a playful and engaging series of pet toys. The pun-based concept adds a layer of humor and discussion value, allowing pet owners to find joy and connection while their pets play.

    This toy collection made its debut at the 26th Asia Pet Exhibition, where over a thousand units were completely sold out.

  • Large Bone Chew Toy

    Pet Tug Toy

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  • Scallion "Hug" Lamb

    Pet Snuffle Toy

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  • Hot Dog

    Pet Snuffle Toy

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