As Félicette's first snack product line, under strict budget management, we aimed to help Félicette quickly establish its brand identity within limited constraints.

Considering the offline sales of snacks, we proposed the concept of "putting the super symbol on the shelf." By cleverly shaping the curved part of the graphic logo "F" into the cutout section of the card header, the brand and product complement each other, creating a striking first impression and helping the product stand out on the shelf.