Félicette

The name "Félicette" originates from the first cat to journey into space—Félicette—honoring this heroic feline. At the same time, Félicette is a pet design brand driven by aesthetics, fun, and fashion. Since its inception, the brand has upheld this vision, expanding outward with cats as the central focus. Félicette creates more practical products for pets and offers a refined shopping experience for pet owners. Its Balloon Art Series has earned a strong reputation in the professional market.

For this reason, the brand identity design must balance functionality and artistic expression. Inspired by the artistic journey of a ball of yarn, we use agile lines to engage consumers—just like the playful relationship between cats and yarn. Based on the letters "f," "l," and "t," we introduced a combination of right angles and rounded edges. The interplay of straight and curved elements creates a distinctive visual aesthetic.

Awards

Germany iF Design Award – Winner

Featured in APD Asia-Pacific Design Yearbook

China Star Design Award – Excellence Award