Morning Time is Breo’s new lighting brand.

The name "Morning Time" originally refers to "the first ray of sunlight in the morning," inspired by China’s traditional "Twelve Solar Terms" culture. The brand cleverly integrates this ancient wisdom into modern visual expressions, accurately embodying the core philosophy of "Chinese health, scientific wellness."

Here, "辰" refers to the "Chen" time, between 7 AM and 9 AM, symbolizing the moment when cloud vapor rises and sunlight begins to appear. Above the cloud vapor, there is the "sun", representing "morning." The logo, through abstraction, captures the specific position and angle of the Chen time in the "Twelve Solar Terms Chart," transforming it into a unique graphical symbol.

This symbol not only accurately portrays the unique atmosphere of the Chen or morning time, but it also naturally gives birth to the brand's logo, emphasizing the close connection between the brand and the beautiful morning hours. It symbolizes the warm image of the Morning Time brand, bringing health, vitality, and hope to people.