7000KM

7000KM is a professional international trading company with operations in major economies such as America, Europe and Australia. Its name is derived from the total length of the Silk Road, the world's earliest international trade route, which gives the brand ethos a sense of romance.

Our understanding of international trade and the Silk Road is that it is free, flexible, and friendly like a network spreading out, so we created a logo and visual identity for 7000KM based on a grid system. 7000KM's letters are condensed into a 5×5 grid, arranged and shuttled under the rules, so that the logo becomes dynamic and interesting, echoing the freedom and flexibility of the trade network. At the same time, the number 0 can also be extended into a "map route" representing trade and the silk road, linking from a starting point (the number 7) to an end point (the letter KM), which strengthens the impression of the brand, enriches the brand's emotional attributes, and helps the brand to develop more quickly.

Awards

iF Design Award (Germany) - Winner

Red Dot Design Award (Germany) - Winner

Good Design Award (Japan) - Winner

Japan Typography Annual - Selected Work

Graphis Annual Design Award (USA) - Gold

HKDA Global Design Award (Hong Kong) - Selected Work

TiGDA Taiwan International Graphic Design Award - Bronze

TDA Taipei Design Design

Golden Pin Design Award (Taiwan) - Mark Award

Golden Pin Design Award (Taiwan) - Finalist for Best Design of the Year

HiiiBrand Design Awards

HiiiBrand Brand Awards

Selected for APD Asia-Pacific Design Annual

BRAND STAR AWARDS

China Star Design Award - Bronze

Art Director Club Award (USA) - Shortlist

Rednote Design Award - Finalist