181 Present Gallery is a boutique collection store centered around vintage French porcelain, as well as coffee, light meals and snacks. Located in the picturesque ancient town of Nanxun, a renowned town in the Jiangnan region, it has attracted a great deal of attention on social media due to its unique view by the window.

The word "Present" originally means "the present moment" and "a gift precipitated by time", while 181 is the store number. We hope that the brand image, just like its name, can connect the past, the present and the future. The number 181 is also like a gift with two aspects, reflecting the precipitation of time and its inclusiveness.

The graphic logo is composed of the most basic lines. A symmetrical number "181" forms an abstract art of how porcelain is arranged on the table. In the dynamic changes and design extensions of the graphic logo, the "porcelain" is arranged differently according to the size of the picture, allowing for a variety of combinations. This creates a logical visual progression, forming a unified yet flexible brand image and expressing the free spirit of vintage porcelain through simple shapes.

Award

MDA Macau Design Award

Visual Application of 181 Present Gallery in Nanxun Ancient Town