Purcotton Maternity Hygiene Products
Package System
Maternity set for expectant mothers supporting mothers through the uncertainty of pregnancy.
Pregnancy is often the most uncertain period for expectant mothers. During this time, they may feel the confusion of becoming a mother for the first time or the nervous anticipation of facing another challenge. As the most vulnerable and deserving group in need of care, their needs were the core focus of our design.
Traditional maternity sets typically combine existing products without any cohesive design or clear packaging concept, often resulting in a chaotic sensory experience. Expecting mothers are left to rely on comparison and inquiries to make their choice, which leads to decision fatigue and confusion. As advocates for healthy, pure cotton products, Purcotton has taken a step forward to improve this category, providing a more thoughtful and unified packaging solution.
Awards
iF Design Award (Germany) - Winner
Pentawards Packaging Design Award (UK) - Shortlist
Golden Reeds Design Award - Nominee
Warmth and softness reflect our understanding of expectant mothers’ emotions. We chose gentle pink as the main color, complemented by other hues to differentiate various product lines.
For each product, we designed unique and abstract icons that highlight the shape and functional characteristics of each category. We also created diverse combinations of logos and icons in different styles, conveying the Pure Born brand experience and emphasizing care for expectant mothers across all products. This establishes a cohesive visual dialogue between the brand and its offerings, resulting in stronger packaging unity and clearer, more effective communication.
Address
B5-535, Fantasia Fortune Plaza
No.3 Shihua Road,
Futian bonded area, Futian Dist., Shenzhen
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